Notes on growth.
Practical thinking on digital marketing, branding and building small & medium businesses in Tanzania.
How to Market Your Small Business Online in Tanzania
A practical, step-by-step guide to digital marketing for SMEs in Tanzania — from your Google Business Profile to social media and a website that converts.
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Is Your Business on Google? Local SEO for Tanzanian Businesses
If customers in Dar es Salaam can’t find you on Google, you’re losing business. Here’s how local SEO puts your business on the map.
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Facebook & Instagram Ads: A Beginner’s Guide for Tanzanian Businesses
A plain-English starter guide to running Facebook and Instagram ads for your Tanzanian business — from Meta Business Suite to your first campaign on a small budget.
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Social Media Isn’t a Marketing Strategy — Here’s What Your Business Actually Needs
Posting on Instagram isn’t a strategy. Here’s the difference between being active on social media and having a real marketing plan that grows your business.
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Online Scams Targeting Tanzanian Small Businesses — and How to Avoid Them
From fake ‘Facebook ad agents’ to mobile-money fraud and cloned pages — the scams hitting Tanzanian businesses, and how to protect yourself.
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Umuhimu wa Kuwezesha Biashara Ndogo na Kati (SMEs) Nchini Tanzania: Uzoefu wangu wa Kufanya Kazi na ITC katika Mradi wa BEVAC
Katika nchi ambayo biashara ndogo na kati (SMEs) ndio uti wa mgongo wa uchumi, ni muhimu sana kutambua na kushughulikia changamoto zinazokabili biashara hizi. Nilipata fursa ya kufanya kazi na
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